경영학원론 Product and Distribution Strategies (영문)

경영학원론 Product and Distribution Strategies (영문)

[경영학원론] Product and Distribution Strategies (영문).ppt

목차 Product Strategy Classifying Consumer Goods Classifying Business goods Classifying Service Product Line and Product Mix Product Life Cycle Stages in New-Product Development Product identification Brand Categories Brand Loyalty and Brand Equity Packages and Labels Distribution Strategy Reducing transactions Wholesaling Nonstore Retailers Store Retailers How Retailers Compete Selecting Distribution Channels Selecting Distribution Intensity Supply Chain & Logistics Physical Distribution Customer Service 본문 What is product? Bundle of physical, service, and symbolic attributes designed to enhance buyers want satisfaction. What is product strategy? Producing goods and service. focuses on benefits. Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service. Classifying Consumer Goods Classifying Business goods Classifying Service Classifying Consumer Goods Product Line Group of related products that are physically similar or are intended for the same market Product Mix Company’s assortment of product lines and individual offerings 본문내용 ributes designed to enhance buyers want satisfaction. What is product? Producing goods and service. focuses on benefits. Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service. What is product strategy? Classifying Consumer Goods Classifying Business goods Classifying Service Classifying Consumer Goods Convenience prod