GOT MILK 마케팅 연구 (영문)

GOT MILK 마케팅 연구 (영문)

GOT MILK 마케팅 연구 (영문).pptx

목차 1. Background information 2. Message - Poster 3. Message – Video 4. Message – Video 5. Campaign outcomes 6. Evaluation 본문 Source factor - Celebrities and heroes - Reputation - Credibility - Attractiveness Message factor * verbal - Long sentences - ‘Got Milk’ * nonverbal - Milk beard - The pose and stance of celebrities and heroes 본문내용 2. Message - Poster 3. MessageVideo 4. MessageVideo 5. Campaign outcomes 6. Evaluation CONTENTS Got milk? PAGE:4 Got milk? B. Problem and goals A. History of organization 1_ Background information C. Target audience 국립우유가공진흥위원회 (National Milk Processor Promotion Board) PAGE:5 Got milk? 1_ Background information B. Problem and goals A. History of organization C. Target audience PAGE:6 1_