국내 저가 항공사 고객 만족도 조사(영문)

국내 저가 항공사 고객 만족도 조사(영문)

국내 저가 항공사 고객 만족도 조사(영문).pptx

목차 1. Research Background 2. Research Purpose 3. Model ofLCC industry North America (Southwest Airlines) Europe (Ryan air) Asia (Air Asia) 4. Korean LCC Market Analysis Low Cost Carriers Status in Korea Barriers of LCCs in Korea 1. Research Background 2. Research Purpose 3. Model ofLCC industry North America (Southwest Airlines) Europe (Ryan air) Asia (Air Asia) 4. Korean LCC Market Analysis Low Cost Carriers Status in Korea Barriers of LCCs in Korea 5. Questionnaire 6. Data Statistics & Analysis 7. Strategies and recommendation 8. References 본문 Research Background History of passenger airline industry After 1910, the first passenger flight services developed in Europe and the USA In 1960s, many airlines and passenger jets develops In 1970s, various types of airline business models developed, and LCC appeared as well 본문내용 r Satisfaction PAGE:2 CONTENTS 1. Research Background 2. Research Purpose 3. Model of LCC industry North America (Southwest Airlines) Europe (Ryan air) Asia (Air Asia) 4. Korean LCC Market Analysis Low Cost Carriers Status in Korea Barriers of LCCs in Korea 5. Questionnaire 6. Data Statistics & Analysis 7. Strategies and recommendation 8. References PAGE:3 What exactly the low-cost airli 참고문헌 Atilgan, E., Akinci, S., and Aksoy, S. 2008. “Expectations and perceptions for airlines: The Sun Express case with the gaps model” Journal of Global Strategic Management, 3, June, pp. 68-78. Bejou, D., Emnew, C.T., and Palmer, A. 1998. “Trust, ethics and relationship satisfaction.” International Journal of Bank Marketing, 16,4, pp.170-75. Buttle, F. 1996. “SERVQUAL: Review, critique, and research agenda”. European Journal of Marketing. 30,1, pp.8-32. Crompton, J.L. and Love, L.L. 1995. “The predictive validity of alternative approaches of evaluating quality of a festival.” Journal of Travel Research. 34, 1, pp.11-24. Cunnigham, L.F., Young, C.E. and Lee, M. 2002. “Cross-cultural perspectives of service quality and risk in air transportation.” Journal of Air Transportation. 7, 1, pp.3-27. Fick, G.R. and Ritchie, J.R.B. 1991. “Measuring service quality in the travel and tourism industry,” Journal of Travel Research, 30,Fall,pp.2-9. Fitzsimmons J. and Fitzsimmons M.J. 1994. “Service management for competitive advantage.” New York: McGraw Hill Inc. Fourie, C. and Lubbe, B., 2006. “Determinants of selection of full-service airlines and low-cost carriers: A note on business travellers in South Africa”, Journal of Air Transport Management, 12, pp.98-102. http//www.hansungairlines.com http//www.jejuair.net http//kr.koreanair.co.kr http//www.flyasiana.com http//www.southwest.com http//www.ryanair.com http//www.jetblue.com http//www.easyjet.com http//www.korail.go.kr http//www.moct.go.kr http//www.hangkong.co.kr http//www.koti.re.kr http//www.kotra.or.kr http//www.knto.or.kr http//www.kata.or.kr http//www.jejunews.com http//www.hani.co.kr http//www.seoul.co.kr http//www.khan.co.kr http//www.ktpress.co.kr http//www.traveltimes.co.kr http//www.hankyung.com http//www.kmib.co.kr http//www.ceoreport.co.kr